Duracell Power Quest


We created a game that gave users the opportunity to play and interact with Duracell during Christmas season. People spent more than 700 thousand minutes playing with us.

Objective

Generate engagement with users across Latin America during the Christmas season.

Challenge

Create a digital activity that invites people to play with the brand online without any added incentives.

Solution

Create a digital game where players control the Duracell Bunny as it embarks on the mission of providing power to all the toys running out of battery during the Christmas season. Through this game, we would prove to users that Duracell is the highest performing and longest lasting battery on the market.