Food Truck Favorites


As Wise Snacks geared up for the release of a second wave of original chip flavors from their 'Food Truck Favorites' line, we looked for ways to better engage the public and find out what they had to say about these limited edition products.

Objective

Generate brand awareness for Wise Chips, stimulate social media conversation about our Food Truck Favorites flavors and stand out in a saturated chip market through storytelling.